Protecting water for the future
Did you know?
58% of consumers in France think businesses need better solutions for combatting water scarcity, according to the Ecolab Watermark Survey™
“If industry is not at the table to advocate and develop climate and water solutions that protect our communities, we will continue to fuel consumer sentiment that we’re not doing enough.”
Emilio Tenuta, Senior Vice President and Chief Sustainability Officer, Ecolab
Understanding the French Water Plan
Launched in March 2023 in response to growing water stress, the government's Water Plan lays out a resilient water management approach to reduce the country’s water consumption by 10% by 2030. Overall, the French water plan was launched to change how water is consumed in France to fight against water scarcity.
The three main objectives of this plan are focused on :
1. SOBRIETY: Organising water use sobriety for all actors
2. AVAILABILITY: Optimizing the water resource availability
3. QUALITY: Preserving water quality
Key highlights from the Water Plan’s 53 measures include:
- Implementation of water-saving plans for all sectors
- Support for industrial sites with the greatest potential for water consumption reduction
- Recovery of non-conventional water (reuse of wastewater, rainwater rainwater, grey water, etc.) to reach 10% reuse of treated water by 2030
- 475 Million Euros of funding released